Tuoksu is now Parfums Eau_Eau

Eau_Eau (say it like oh-oh). We make really, really good perfume — and we don't charge you a ridiculous amount for it. That's kind of our whole deal.

We started because something about the perfume industry felt off. You were paying luxury prices — but most of that markup wasn't going toward what's actually in the bottle. It was going toward celebrity faces, overwrapped boxes, and intimidating department store counters. We skipped all of it.

What's left is the part that actually matters: Grasse-sourced ingredients, extrait de parfum concentrations (18–23% — the highest tier there is), and formulas that last. Parfums Eau_Eau (formerly Tuoksu) is formulated in Canada, rooted in France, and obsessed with getting the juice right.

Most brands want you to commit to one signature scent forever. We think that's boring. Buy three. Layer two of them. Wear something moody on Monday and something bright by Friday. Perfume should match your energy, not the other way around. The whole point is to play.

Every bottle is vegan, cruelty-free, and clean — no parabens, phthalates, toxic stabilizers, or added colorings. We follow strict U.S. and E.U. (IFRA) safety standards and skip the excess packaging. Nothing sketchy, nothing unnecessary. Just stuff we feel good about.

Premium perfume, accessible prices, zero gatekeeping. That's Eau_Eau.

Why did Tuoksu change its name to Eau_Eau?
Same team, same Grasse-sourced formulas, same obsession with getting the juice right — just a new name that fits us better. Tuoksu served us well, but as we grew, we wanted a name that's easier to say, easier to remember, and captures the playful energy of what we're all about. Eau_Eau (pronounced oh-oh) felt like the perfect match. Nothing else has changed — your favourites are still your favourites.

Will my existing orders, rewards, or account be affected?
Nope. Everything carries over. Your account, your rewards points, your order history — all still there. Just a fresh coat of paint on the outside.

Is the website URL changing? 
Yes — we've moved from tuoksu.co to eaueau.co. If you visit the old address, you'll be redirected automatically. Update your bookmarks when you get a chance, but no rush — we've got you covered either way.