The Scent Lab
You wouldn't wear a tuxedo to brunch. You wouldn't wear flip-flops to a funeral. So why are you reaching for the same fragrance every single day, like it's 2007 and...
You've probably experienced this. You put on your perfume in the morning. An hour later, you can barely smell it. By afternoon, you'd swear it's gone entirely. You spray more....
If you've been reading this series — from rethinking the signature scent to the real economics of fragrance — you've heard us talk about what we believe. That fragrance should be...
Every post in this series so far — from questioning the signature scent to building a fragrance wardrobe to treating scent as self-expression — has circled around the same idea: you...
There's a moment every morning that most people skip right past. It happens after you're dressed but before you leave. You reach for a bottle, press the nozzle once or...
If you've been following this series — starting with The Case Against a Signature Scent and Permission to Play — you already know why we think one bottle isn't enough....
If you read our last piece — The Case Against a Signature Scent — you already know where we stand on the idea of choosing one perfume and wearing it...
Somewhere along the way, someone decided that every person should have one perfume. A signature scent. The fragrance equivalent of a soulmate — singular, devoted, forever. It sounds lovely in theory....
There's a moment every fragrance lover dreads. You walk into the office feeling confident, beautifully scented, and ready for whatever the day throws at you — and someone across the...
There's a particular audacity to Yves Saint Laurent that has always set the house apart. The man who put women in tuxedos and scandalised polite society with sheer blouses understood...
