Perfume tips and insights
U.S. consumers show strong interest in custom fragrances, with 55% wanting to try personalized blends. Their enthusiasm marks a most important move in the perfume industry. Consumers now just need...
Modern perfume scientists have an unexpected collaborator - artificial intelligence systems that analyze 1.7 million fragrance formulas in mere seconds. Traditional perfume creation used to take anywhere from six months...
The word "perfume" comes from Latin words that mean "thorough smoke." This ancient connection between scent and artistic expression still influences modern fragrance creation. Today's perfume creators draw artistic inspiration...
Niche perfumery has revolutionized the fragrance world in the last two decades. Designer fragrances no longer dominate the market. Luxury culture now embraces unique, exclusive compositions that sell for thousands...
We need to talk about your perfume's commitment issues. You know the routine. You spritz something gorgeous in the morning, feel like an absolute goddess for approximately forty-five minutes, and...
Okay, so you know how some fragrances announce themselves from across the room like that friend who always has the juiciest gossip? Zero is NOT that girl. This mysterious minimalist...
Let's talk about the elephant in the room: Living in Los Angeles is expensive. Like, really expensive. Between $2,800 studio apartments in decent neighborhoods, $6 lattes, and gas prices that make...
Your brain can detect one trillion distinct odors with just 400 olfactory receptors. This amazing ability makes smell memories much more powerful than visual memories and photographs. Research shows the...
In the crowded world of luxury perfumery, one brand has distinguished itself with a concept as refreshing as it is sophisticated: Jusbox Perfumes. Founded in 2016 by siblings Andrea and...
Let's settle something that has been causing unnecessary chaos in fragrance communities, department store consultations, and group chats everywhere: projection and longevity are not the same thing. They're not even...
Vanilla-based scents have become the go-to choice for women who want to make real connections, with search numbers up 16.5 percent in 2024. Dating apps might rule the modern dating...
From the zesty burst of citrus to the sultry embrace of musks, the art of perfumery is a symphony of notes that dance upon the senses. Welcome to the enchanting...
