YSL's Most Popular Perfumes Ranked—Plus Dupes That Won't Break the Bank - TUOKSU
There's a particular audacity to Yves Saint Laurent that has always set the house apart. The man who put women in tuxedos and scandalised polite society with sheer blouses understood...
How to Know If Your Cologne Has Gone Bad - TUOKSU
There's a particular kind of disappointment that comes with reaching for your favorite fragrance only to discover it smells like something dredged from the back of a vintage store. Perhaps...
NYC Perfume Shopping Guide: The Best Niche Fragrance Stores by Neighborhood - TUOKSU
New York City has quietly become one of the world's great fragrance destinations. From century-old apothecaries to Brooklyn indie upstarts, here's where to smell your way through the five boroughs....
5 Niche Fragrance Brands You Can Actually Afford—And They Smell Incredible - TUOKSU
Look, we love a good designer perfume as much as the next person, but dropping $300 on a bottle of Chanel? In this economy? Hard pass. The good news is...
From Afternoon Swim to Pacific Chill: LV's Ode to the West Coast - TUOKSU
There's something almost absurd about a Parisian luxury house trying to bottle California. The land of juice cleanses, perpetual sunshine, and people who say "vibes" without irony doesn't exactly scream...
Dossier vs. Tuoksu vs. Oakcha: The Affordable Luxury Perfume Showdown - TUOKSU
The democratization of luxury fragrance has entered its messy middle era. Three brands—Dossier, Tuoksu, and Oakcha—have each staked a claim in the "smell expensive without the expense" territory, but they've...
The Best Date Night Fragrances That'll Have Them Leaning In Closer - TUOKSU
There's something almost unfair about the power of a good fragrance. You could spend an hour perfecting your hair, another forty-five minutes on makeup, and squeeze into that dress you've...
Supporting Canadian Perfume Retailers: The Rise of Niche Fragrances Across Canada - TUOKSU
In the gleaming towers of Toronto's Financial District, something unexpected is happening. Between power lunches and portfolio reviews, Canada's most influential tastemakers are abandoning their designer fragrances for something altogether...
Sustainable Luxury in Vancouver: Why Eco-Conscious Consumers Choose Ethical Perfumes - TUOKSU
Picture this: You're sipping your oat milk cortado at Nemesis in Gastown (obviously in your reusable cup), wearing your ethically-sourced merino wool sweater, fresh from hot yoga, and someone compliments...
Toronto's Business Professional's Guide to Signature Scents: From Bay Street to King West - TUOKSU
Listen up, Toronto. We need to talk about that guy in your office who bathes in Axe body spray like it's 2003 and he's heading to a high school dance....
Why NYC Millennials Choose Niche Over Nordstrom: The Fragrance Revolution - TUOKSU
How a generation raised on department stores discovered there's a better way to smell expensive Picture this: It's 2015. You're 25, fresh to NYC, making $65k (which seemed like so...
Brooklyn's Scent Revolution: Why Williamsburg Abandoned Designer Fragrances - TUOKSU
There's a moment every Williamsburg resident knows well. You're at Smorgasburg, debating between the ramen burger and that impossible-to-pronounce Georgian cheese boat, when someone walks by trailing a scent that...